Privacy Policy

1. Who we are

Crux ("Crux," "we," "us," "our") is an Indian company operating the website at wrcrux.com. This policy explains what personal information we collect when you visit this website or submit a form, how we use it, and the choices you have.

This policy covers the Crux marketing website only. If you're a client of Crux's diagnostic and growth services, the handling of your product, funnel, CRM, or support data as part of that engagement is governed by a separate written agreement executed before any such data is shared with us — not by this policy.

2. Information we collect

When you use this website, we may collect:

• Information you provide directly: your name, work email, company name, and any details you enter into our Contact form or Booking form, including your ICP track, message, preferred call date/time, and any notes.
• Information collected automatically: general usage data such as pages viewed, device and browser type, and approximate location derived from IP address, collected via Google Analytics.

We do not require an account to use this site, and we do not knowingly collect payment information through it.

3. How we use your information

We use the information above to:

• respond to inquiries and evaluate whether your company is a fit for a diagnostic engagement
• schedule and confirm call requests
• understand how visitors use the site so we can improve it
• meet legal, security, or administrative obligations

We do not use information submitted through these forms for advertising, and we do not sell it.

4. Where your information goes

Form submissions are processed through Netlify (our hosting and forms provider) and are also logged to an internal Google Sheet via Google's infrastructure, so our team can track and respond to inquiries. Site analytics are processed by Google Analytics. Each of these providers processes data under their own privacy terms in addition to this policy.

5. Data retention

We keep form submissions and analytics data for as long as reasonably necessary for the purposes described above, or until you ask us to delete it.

6. Your rights

If you are located in India, you have rights under the Digital Personal Data Protection Act, 2023, including the right to access, correct, and request erasure of your personal data, and to raise a grievance about how we've handled it. If you are located elsewhere, you may have similar rights under your local law. To exercise any of these, email us at support@wrcrux.com.

7. Cookies

This website uses cookies set by Google Analytics to understand site usage. You can control or delete cookies through your browser settings.

8. Security

We take reasonable technical and organizational measures to protect the information you share with us, but no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

9. Third-party links

This site links to third-party tools, such as our booking calendar. We aren't responsible for the privacy practices of sites we don't operate.

10. Children's privacy

This website is intended for business use and is not directed at individuals under 18.

11. Changes to this policy

We may update this policy as the site or our practices change. We'll update the date at the top when we do.

12. Contact us

Questions about this policy or your data: support@wrcrux.com