Crux is newly launched. Rather than pad this page with stock photos and invented numbers, we're leaving it honest: real teardowns land here as engagements wrap, with real numbers attached.
The shape every case study will follow: a specific constraint, the concrete work that fixed it, and the number that proves it moved.
The constraint we diagnosed
We ran a full PostHog funnel and cohort analysis across the PLG signup and activation flow, tracing every step from landing page to first value moment. The breakage clustered right at conversion: friction in the magic-link auth step and hesitation at the pricing exposure point, both compounding into self-serve users dropping off before they ever activated.
What we shipped
A/B/C tested magic-link onboarding and pricing tiers, repositioned jeeva.ai's end-to-end agentic sales search as the product's hero feature, and helped launch a new autonomous-agent product for onboarding and Salesforce workflows. Ran a 6-month, $6M paid growth program (2× ROAS) spanning both the B2B (sales-assisted) and PLG (self-serve) motions, across Meta, Google, LinkedIn, AdRoll, TikTok, and Reddit: daily budget scaled past $15,000, the funnel reached 1,000+ qualified leads a day (work email required) and 10,000+ landing page views a day, and LP-to-signup conversion hit 12% against a 2.5-5% industry benchmark, driven by creative testing and deep analytics rather than media spend alone.
Pilot cohort clients get hands-on attention from the founding team and priority sequencing. If you fit the ICP, apply below.