Case Studies

Our first pilot cohort is running right now.

Crux is newly launched. Rather than pad this page with stock photos and invented numbers, we're leaving it honest: real teardowns land here as engagements wrap, with real numbers attached.

Currently diagnosing our first cohort

We're running diagnostic sprints with our first B2B, B2C, and D2C clients now. The first published teardown (including what we found, what we shipped, and the measured result) will go up here as soon as an engagement completes and the client signs off on publishing it.

Apply for the pilot cohort
What gets published here

The format every case study will follow

Below is the structure we commit to for every teardown, not a real client. No invented company, no invented numbers.

Sample structure, not a real engagement
Client profile

[ Company name, ICP track, stage ]

The constraint we diagnosed

A specific, evidenced finding from the Diagnose phase, not a vague "we improved marketing."

What we shipped

The concrete work delivered in Activate: pages, flows, positioning, roadmap changes.

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Primary metric moved
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Time to measured result
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Attribution method used
Want to be first?

Be our first published teardown.

Pilot cohort clients get hands-on attention from the founding team and priority sequencing. If you fit the ICP, apply below.

Apply for the pilot cohort Check if you're a fit