Approach

One loop. Run properly, every time.

Diagnose, Prescribe, Activate, Measure: the same four phases whether you're a B2B SaaS company selling to a buying committee or a D2C brand optimizing lifecycle and retention. What changes is who's on the team and what gets shipped.

01

Diagnose

Before we recommend anything, we find the actual constraint, the one bottleneck that's capping growth right now, backed by evidence, not a hunch.

What we do

Audit funnel and cohort data from your existing analytics stack. Cluster support tickets and user feedback with AI-assisted synthesis to surface recurring pain points. Map current attribution: what's actually driving pipeline and revenue versus what's just active. Interview internal stakeholders to surface the constraint your team already feels but can't yet prove.

What you get

A single diagnostic memo: the constraint, the evidence behind it, and where leverage is highest. Not a 40-page audit deck nobody reads.

Product analytics Cohort analysis Support & feedback synthesis Attribution mapping
02

Prescribe

The diagnosis becomes a sequenced plan, ranked by revenue leverage, not by what's easiest to ship first.

What we do

Score and rank candidate fixes using structured methods, AI-assisted for speed and consistency across dozens of options. Scope each fix to what your team and ours can realistically ship inside the engagement window. Agree on the metric that proves each fix worked before we build it, not after.

What you get

A prioritized roadmap with owners, sequencing, and a success metric attached to every item on it.

Prioritization scoring Roadmap sequencing Success metrics defined upfront
03

Activate

We ship the work; we don't hand you a deck of recommendations and disappear.

What we do

Build whichever the diagnosis pointed to: positioning and messaging, landing pages, lifecycle/CRM flows, ad creative, sales enablement assets, or product and roadmap changes. We blend into your existing tools and team rather than replacing them. AI-assisted production compresses timelines on copy, creative variants, and prototypes, without cutting human review.

What you get

Shipped work, live in your product or funnel, tracked weekly against the sequenced plan.

Positioning & messaging Lifecycle & CRM builds Landing pages & creative Roadmap execution
04

Measure

Attribution tied to the specific fix, not channel-level activity; then the loop repeats on the next-highest-leverage constraint.

What we do

Attribute results to the specific fix: pipeline influenced, revenue lift, retention delta. Build a live, founder-readable dashboard covering CAC, LTV, and payback period alongside the metric each fix targeted. Feed the results back into the next Diagnose cycle.

What you get

A dashboard and a plain-language verdict: what worked, what didn't, and what's next.

Revenue attribution CAC / LTV / payback Founder-readable reporting
How we staff engagements

Two tracks, not one generalist

B2B sales cycles and B2C/D2C growth loops are different disciplines with different rhythms. We don't force one generalist to cover both; engagements are staffed by specialists for your track.

B2B track

Positioning, sales enablement, ABM

Built around a buying committee and a longer, more considered sales cycle. Focused on messaging that holds up in a room with procurement, not just a landing page that converts a single visitor.

B2C / D2C track

Paid, lifecycle, retention

Built around funnels, cohorts, and repeat-purchase behavior at higher velocity. Focused on the mechanics that compound: activation, retention curves, and lifecycle automation.

AI in delivery

AI does the grunt work. Judgment stays human.

We use AI where it's genuinely faster, and keep a human in the loop everywhere a wrong call is expensive.

Where AI helps

  • Synthesizing hundreds of interviews, tickets, and reviews during Diagnose
  • Scoring and ranking candidate fixes consistently during Prescribe
  • Drafting first-pass copy, PRDs, and creative variants during Activate
  • Faster statistical reads on experiment results during Measure

Where humans stay in the loop

  • Every AI-generated insight is checked against source data before it's presented; hallucination risk is real
  • Positioning judgment, brand voice, and stakeholder relationships aren't automatable
  • Sensitive strategy or user data isn't fed into consumer AI tools without your agreement
  • Final prioritization calls are made with you, not handed to a model
Engagement model

Scoped in phases. No forced lock-in.

You can stop after any phase. Most engagements run like this:

Diagnostic sprint

A fixed-fee, time-boxed engagement that produces the diagnostic memo and prioritized plan, regardless of whether you continue with us into Activate.

Activate & Measure

Structured as a retainer, a project-based build, or a hybrid with a portion tied to agreed outcomes: qualified pipeline or revenue lift. We'll walk through what fits on the call.

Ready to see if the data's there?

Bring us your analytics stack and we'll tell you honestly whether a diagnostic sprint would find anything worth acting on.